In brief
- Publicly traded financial services company SoFi debuted crypto trading, allowing users to buy and sell Bitcoin, Ethereum, and more.
- SoFi users can buy crypto assets using funds from their checking or savings accounts.
- The firm previously offered crypto trading, but discontinued it in 2023.
Publicly traded financial services firm SoFi unveiled the launch of SoFi Crypto on Tuesday, allowing users to trade Bitcoin, Ethereum, Solana, and other crypto assets alongside the firm’s other banking services.
The launch marks the firm’s reentry into crypto for the first time since 2023, when it ended its crypto services after “careful consideration.”
“Today marks a pivotal moment when banking meets crypto in one app, on a…
Nov 11 2025
