SoFi relaunches crypto trading | Banking Dive
SoFi launched cryptocurrency trading for some of its customers Tuesday.
The rollout makes good on a promise CEO Anthony Noto made in April to relaunch crypto trading for retail customers amid a “fundamental shift” in the regulatory landscape. SoFi said it was the first nationally chartered bank to offer the service.
The digital bank began allowing customers to buy, sell and hold crypto in 2019, but it shuttered the service in late 2023 amid its pursuit of a national banking license.
All 12.6 million SoFi customers will be able to trade crypto through their SoFi app by year’s end, the company said.
“Today marks a pivotal moment when banking meets crypto in one app, on a…
