SoFi Is Only The Beginning Of Bank-Based Crypto Products
Crypto adoption by TradFi continues to accelerate
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The news that SoFi will be reinstating crypto trading options for retail customers is sending a clear message to both the banking sector as well as the cryptoasset slice of the investing marketplace; TradFi and crypto continue to merge. The rollout of these trading pairs and services is scheduled to be available for all 12.6 million SoFi customers prior to the end of 2025. Prior to diving into the implications of retail based crypto options being offered it is prudent to briefly recap the journey that SoFi has been on since 2022 to successfully integrate and merge crypto-native operations and TradFi banking and banking adjacent services.
SoFi actually embraced the crypto sector prior to…
