• SoFi Technologies (NasdaqGS:SOFI) relaunched its crypto platform and saw over 63,000 customers use it within 10 days.
• The crypto relaunch comes during challenging market conditions for digital assets.
• SoFi appointed personal finance influencer Vivian Tu as chief of financial empowerment.
• Tu’s role focuses on financial literacy, customer education, and brand engagement.

SoFi sits at the intersection of digital banking, lending, and investing, so quick traction on its crypto relaunch provides a fresh data point on how engaged its user base is with newer products. Crypto remains a volatile area, and many platforms are rethinking how and where it fits within broader consumer finance offerings. In that context, SoFi’s move to put…