Silence and invisibility are how crypto wins people’s hearts
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Crypto has never suffered from a lack of noise: ICO boom, DeFi summer, NFTs, FTX and Terra collapse, etc. For more than a decade, the industry has relied on volume — louder narratives, bigger promises, faster cycles — to explain itself to the world.
Summary
- People already believe in speed, ownership, and empowerment, but mass adoption stalls because crypto exposes complexity (keys, gas, chains, risk) instead of hiding it. Friction, not skepticism, is the real…
