“Shrinkflation” means consumers pay the same amount for less
Ice cream maker Tillamook said in a recent blog post that a sharp rise in the price of berries and other ingredients left it no choice: It would “reduce the carton size from 56oz to 48oz and keep the price the same” rather than shock shoppers with a sharp price hike.
Welcome to the post-pandemic grocery aisle, where consumers are increasingly paying the same price for less — a phenomenon known as “shrinkflation.” It’s not a new trick, as the technique often comes into play during periods of rising…
