Updated Sunday, 14 December 2025 (last market close: Friday, 12 December).

Diageo plc (LSE: DGE) — owner of Guinness, Johnnie Walker, Smirnoff and Don Julio — heads into the new week with its share price trying to stabilise after a sharp multi-month slide, a fresh burst of brand-focused headlines, and another round of debate over what a turnaround under incoming CEO Sir Dave Lewis will actually look like.

On Friday, Diageo shares closed at 1,664p (£16.64), extending a two-day rebound that followed a mid-week dip to 1,587p, a fresh 52‑week low. ^[1] The move leaves the stock still roughly 36% below its 52‑week high (around £26.20). ^[2]

So what changed in the past few days, what are analysts forecasting now, and what could move…