Selling the dream: what crypto ads really communicate to their audience
With Hollywood-style storytelling, celebrity endorsements, and the language of visionary rebellion, crypto ads sell more than just an investment. Bybit unpicks their bold narratives to ask if crypto really is a revolution – or just really good marketing?
There was a time when financial advertising was respectable. A firm handshake. A deep voiceover talking about compound interest. A tagline about your money working for you as if wealth accumulation was just a matter of remembering to put the kettle on. But crypto ads operate in a different register altogether – one that’s less about balance sheets and more about endless possibility.
It’s no accident these ads resemble either a Hollywood blockbuster or a recruitment drive for a…
