SCOTT GALLOWAY: WeWork finally went public this week. Don’t let the stock price fool you – the company still loves burning money.
Two years ago, WeWork’s IPO was aborted, and the company was put on SoftBank life-support. Things changed yesterday. WeWork took its first steps in the public markets, opening at $9.5 billion, which is a fifth of its 2019 valuation. Sanity restored.
The…