SCOTT GALLOWAY: ‘Squid Game’ is a lesson. Streaming services are in a race to the top, and some are getting left behind.

Two weeks ago, at the Code Conference, Endeavor CEO Ari Emanuel claimed “the total addressable market of content is infinite.”
Netflix is spending $17 billion a year to validate his thesis. So far, they’re both right. Since last Friday, Netflix raised…

Click here to view the original article.