San Francisco restaurant operator horrified when the $72 fried rice dish he created as a joke became the only thing anyone wanted to order
He expected that most people would see it and chuckle at the gall, then order the pho.
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To really land a joke, you have to commit to it, so Lam did. He sourced premium red king crab claws from a Japanese supplier; caviar from the California Caviar company…
