Sam Altman’s Eyeball Scanning Crypto Project Leans Into “AI Infrastructure” With Rebrand

Worldcoin, Sam Altman’s cryptocurrency project that scans the irises of people in exchange for an allotment of digital tokens, is rebranding as “World,” the company said Thursday, as it works to define its purpose and expand its scope.

The company initially launched with the goal of providing a universal basic income, using a basketball-sized biometric reader called an orb to collect the biometric data in exchange for a one-time payment of the company’s WLD cryptocurrency. But since the AI frenzy touched off by ChatGPT—made by Altman’s other company OpenAI—Worldcoin parent Tools For Humanity has leaned hard into human ID verification: In a futureworld in whichAI is everywhere, we…

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