Salesforce stock rises as RBC lifts price target, AI demand back in focus
New York, Jan 5, 2026, 11:23 ET — Regular session
- Salesforce shares rose about 1.4% in late morning trade.
- RBC Capital Markets raised its price target while keeping a neutral rating.
- Investors are watching Friday’s U.S. jobs report and Salesforce’s next earnings date.
Salesforce shares rose about 1.4% to $257.07 on Monday, tracking a firmer tone in U.S. equities after RBC Capital Markets raised its price target on the enterprise software maker.
The call matters because investors are starting the year still debating whether “enterprise AI” spending is translating into recurring revenue, not just pilot projects. Salesforce has positioned its newer AI agent products as a growth driver, and analyst…
