Robinhood (HOOD) leaning into advanced traders as crypto volatility reshapes user behavior
Robinhood (HOOD) is sharpening its focus on advanced crypto traders, a pivot that reflects evolving customer behavior during a volatile year for digital assets.
“What we’ve seen really depends on the customer segment,” Johann Kerbrat, head of crypto at Robinhood, said in an interview.
“We have a lot of customers that are a bit younger. For them, they see this as a ‘buy the dip’ opportunity because they have a longer-term horizon, so they care less about short-term impact,” he said.
But the company is also seeing a growing segment of more sophisticated users who are trading more frequently, including day trading and managing cost basis strategies, said Kerbrat, who will be speaking at Consensus Hong Kong in February…
