Text version of the latest “Deconstruction.”

In this edition of “Deconstruction,” we explore with acting CMO of xRocket, Mikhail Kabanov, how to build a vibrant crypto community in the age of airdrops and why the vast majority of users disappear immediately after receiving an airdrop.

ForkLog (FL): What exactly is a community, and when does someone become a part of it? 

Mikhail Kabanov (M. K.): A community is a group of people united by a common global theme, a living organism that grows from a…