Red Bull and Bybit Part Ways: $150 Million Crypto Deal Ends as Team Gears Up for 2025
Formula 1 powerhouse Red Bull Racing has officially ended its partnership with cryptocurrency sponsor Bybit ahead of the 2025 season, closing the book on a three-year, $150 million deal that once made waves in the F1 sponsorship landscape.
The Singaporean crypto exchange’s deal, which began in 2022, prominently showcased Bybit’s branding on Red Bull’s RB20, from the front and rear wings to the team’s high-profile appearances—except during the Chinese Grand Prix, where crypto advertising was restricted. Despite discussions to extend the lucrative partnership, the two parties couldn’t reach an agreement, signaling the end of an era.
Why the Split? Crypto and F1’s Shifting Landscape
Red Bull’s decision to…
