• Rakuten Wallet is preparing a physical Shiba Inu souvenir coin while expanding promotional campaigns featuring SHIB in Japan.
• The initiative broadens SHIB’s retail exposure through merchandise and token reward programmes rather than introducing a new blockchain asset.
• The campaign highlights how major Japanese consumer brands continue integrating cryptocurrencies into mainstream customer engagement strategies.

Rakuten Wallet is preparing a physical Shiba Inu (CRYPTO:SHIB) souvenir coin for its “Real Coin” series while launching new promotional campaigns that use SHIB rewards to strengthen retail engagement in Japan.

The replica coin joins existing Bitcoin (CRYPTO:BTC), Ethereum (CRYPTO:ETH) and XRP (CRYPTO:XRP) souvenir coins, although the…