Pureprofile Ltd’s (ASX:PPL) 28% Share Price Surge Not Quite Adding Up

Pureprofile Ltd (ASX:PPL) shareholders would be excited to see that the share price has had a great month, posting a 28% gain and recovering from prior weakness. The annual gain comes to 156% following the latest surge, making investors sit up and take notice.

Even after such a large jump in price, there still wouldn’t be many who think Pureprofile’s price-to-sales (or “P/S”) ratio of 1x is worth a mention when the median P/S in Australia’s IT industry is similar at about 1.4x. While this might not raise any eyebrows, if the P/S ratio is not justified investors could be missing out on a potential opportunity or ignoring looming disappointment.

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