Puma SE (PUM) is trading around €23.05 in US dollar terms as of 12:19pm on 4 February 2026 (UTC), moving within an intraday range of €22.10–€23.15 on Capital.com’s feed. Past performance is not a reliable indicator of future results.

The stock is trading against a backdrop of softer domestic consumer conditions and mixed company fundamentals. Germany’s retail industry association, HDE, projects around 2% nominal revenue growth for the sector in 2026, following a 3.8% rise in 2025, suggesting subdued real spending (Reuters, 2 February 2026). Puma previously reported a 4.3% year-on-year decline in revenue for the first nine months of 2025 to about €5.97bn, alongside a swing to a small negative EBIT margin. The results…