New York, January 23, 2026, 19:15 EST — After-hours trading session

Procter & Gamble shares barely moved in after-hours trading Friday, lingering around $150. This comes after JPMorgan’s upgrade, which capped a two-day rally that kicked off with the company’s quarterly earnings release. The stock edged up roughly 0.1% to $150.15.

Traders are focused on P&G because it represents a core part of the U.S. consumer basket. The company’s recent demand data signals shoppers are pulling back, even as P&G shifts its strategy from price-driven growth to volume gains. This push-and-pull dynamic has started to show up in staples stocks this month. (Reuters)

The timing couldn’t be more crucial. Wall Street is gearing up…