Price Near $274 as Brazil App Store Deal, Italy Antitrust Fine, and “Siri 2.0” Forecasts Define the 2026 Outlook

Apple Inc. (NASDAQ: AAPL) ended the Christmas Eve session in the spotlight for reasons that go well beyond day-to-day price action: regulators are tightening the screws on the App Store worldwide, courts are reshaping how app marketplaces can be policed, and Wall Street is increasingly treating Apple’s 2026 story as an “AI delivery” story—with Siri at the center of the plot.

In thin holiday trading, Apple stock finished December 24, 2025 around $274 (close: $274.29, up from $272.36 the day before). The session’s range was roughly $272.25 to $274.74, with volume notably light—about 6.7 million shares, reflecting the shortened trading day. [1]

That shortened day matters, because U.S. exchanges ran an early close: the NYSE lists…

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