Premier League eyeing Crypto sponsorships as they continue outing gambling firms
Bundesliga club RB Leipzig is one of several prominent international soccer clubs with a crypto sponsorshipGetty Images
Crypto firms have spent a “record amount” of almost $170M on deals for the 2024-25 English Premier League season and will “likely to increase further,” with more partnerships often announced during the season, according to sources cited by Emily Nicolle of BLOOMBERG NEWS. For Premier League teams grappling with gambling restrictions, crypto’s push is an “opportunity to open up a new source of income.” Major deals are happening across the continent, with many firms “linking up with football leagues for the first time.” Debut partners for 2024 include crypto exchange Kraken, which…
