Polarizing CEO’s ‘political baggage’ is now weighing on sales, brand loyalty, investor confidence, and its stock price
-
Tesla’s brand favorability is at an all-time low, and Elon Musk’s controversial views and actions are alienating core customers, particularly in environmentally conscious markets, warned Saxo Bank’s global head of investment strategy. Tesla’s stock is down by more than a quarter since its mid-December peak and is the worst performer among the Magnificent Seven.
Elon Musk’s politics risk becoming a millstone around the neck of Tesla as the $1.1 trillion company struggles to reignite the supercharged growth it enjoyed in the past.
Late last month, Tesla promised vehicle sales this year would increase once more even though they suffered a historic decline in 2024. Notably, though, the company backed away from Musk’s…
