Investment podcasts can prompt investors to take action. However, they do not provide a reliable return advantage. This is shown in a new working paper by Prof. Dr. Marten Laudi of Kühne Logistics University (KLU) and Janik Ole Wecks of the University of Bremen. Using more than 25,000 episodes, the study examines how podcast content about publicly traded companies and stocks correlates with trading activity, price movements and investment returns.

In Germany, 24 million people listen to podcasts—and the trend is on the rise…