PNC and Coinbase bring crypto to private banking
The news: PNC unveiled direct Bitcoin trading for private bank clients—high net-worth (HNW) and ultra-high net-worth (UHNW) individuals.
PNC clients will be able to buy, sell, and hold Bitcoin through PNC using Coinbase’s crypto as a service product. PNC said that it’s the first major bank to make such a service available.
Trendspotting: PNC is a step ahead of brokerage firms Morgan Stanley and Charles Schwab, which both plan to offer direct crypto trading to customers in 2026. Fidelity has offered crypto trading to retail customers since 2022. Bank of America recently announced that some crypto ETFs would become available to brokerage customers. But starting with the private bank for native digital crypto services is new.
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