New campaign challenges the industry’s reliance on traditional portfolio approaches and encourages investors and advisors to rethink diversification, resilience, and the role of alternatives in today’s markets

TORONTO, June 04, 2026–(BUSINESS WIRE)–Picton Mahoney Asset Management (“PICTON Investments”) today announced the launch of its 2026 brand campaign, Make the Shift, a bold new initiative designed to spark a broader conversation about modern portfolio construction and the role alternative investments can play in helping investors navigate an increasingly complex market environment.

At the heart of the campaign is a simple belief:
Repeating the same investment strategy isn’t an investment strategy.

For decades,…