Pepperstone Crypto and independent media agency Match & Wood have taken an unconventional route into Australia’s crowded crypto market.

They have staged a live, city-wide activation to launch Pepperstone Crypto’s giveaway of a Porsche 911 GTS, in partnership with men’s lifestyle publisher Boss Hunting.

On Sunday (October 25), the Porsche was driven through Sydney while a helicopter towing a Pepperstone Crypto banner tracked it from above.

The car, valued at an estimated $450,000 and supplied by McCarroll’s, followed a route from the Northern Beaches down the coast past Bondi, and across the harbour and the CBD. A second chase helicopter filmed the car and banner together, to produce a library of aerial and on-road footage.

Boss…