Amsterdam, Netherlands, July 10th, 2026, Chainwire

NOWPayment believes the crypto industry has accepted unnecessary costs for too long – and that businesses no longer have to. For years, paying blockchain fees has been treated as the price of sending crypto.

According to Kate Lifshits, CEO of NOWPayments, it’s time to challenge that assumption. “Why does sending crypto still feel harder than sending an email?”

The company’s latest zero-fee payout infrastructure replaces wallet-based transfers with instant email-based payouts, enabling businesses to eliminate network fees, reduce operational complexity, and automate payouts at scale.

Crypto Payouts Have Become Unnecessarily Expensive

Most businesses still operate payout infrastructure…