Paris Blockchain Week is now Signal Week, a reflection of cryptocurrency’s global expansion.

The newly rebranded event is joining forces with RAISE Summit, the annual AI and networking conference, and Machina Summit, Europe’s leading physical AI event. Event organizers expect approximately 2,500 attendees, highlighting the growing profile of blockchain technology.

“The industry has changed a lot,” said Michael Amar (pictured), chairman of RAISE Summit and co-founder of Signal Week. “We really want to be the place where we bridge traditional finance and digital assets. It’s where the market is finally, and we are embracing it completely. We have the desire to go abroad to launch other conferences. So it made sense that … we…