Netflix (NFLX +0.27%) is asking its customers to pay more once again.

Last week, the streaming video pioneer quietly rolled out price increases across all of its U.S. subscription plans. The standard ad-free tier rose to $19.99 per month from $17.99, while the premium plan jumped to $26.99 per month from $24.99. Even the company’s ad-supported option ticked up to $8.99 per month from $7.99. Further, the cost to add an extra member to an account also increased by a dollar.

This move is a clear demonstration of pricing power, highlighting a key part of the long-term bull case for Netflix stock. As the company continues to invest heavily in expanding its content library, it is proving that members are willing to absorb higher costs to…