Navigating Risks and Opportunities in a Regulated Landscape
The crypto influencer marketing ecosystem has become a lightning rod for regulatory scrutiny and investor skepticism in 2025. A wave of class action lawsuits, such as Dubreu v. Celsius Holdings Inc. and Bengoechea et al. v. Shein, has exposed systemic failures in transparency, with plaintiffs arguing that undisclosed financial ties between influencers and brands artificially inflated asset prices and misled consumers [1]. These cases, coupled with enforcement actions by the DOJ and SEC, underscore a critical inflection point: the industry’s survival now hinges on reconciling its wild-west origins with the demands of a newly vigilant regulatory environment.
The U.S. GENIUS Act and the EU’s MiCA regulation, enacted in 2025,…
