Morgan Stanley to kick off proprietary crypto trading services via digital platform in 2026
Morgan Stanley announced it aims to roll out its proprietary crypto trading service on the E*Trade platform in the first half of 2026 through a partnership with digital asset infrastructure firm Zerohash.
At launch, E*Trade clients will be able to trade Bitcoin, Ethereum, and Solana, marking one of the most significant steps yet by a Wall Street bank to fold digital assets into mainstream brokerage services.
Expanding crypto push
The decision comes as traditional financial institutions accelerate efforts to capture growing demand for crypto exposure.
Competitors such as Robinhood already offer a wide selection of tokens, while Charles Schwab has taken a more cautious approach, providing access to exchange-traded funds tied to BTC and…
