Morgan Stanley is bullish on Take-Two Interactive (TTWO), as investors now have a clear release date of Nov. 19, 2026, for the company’s long-awaited Grand Theft Auto VI release.

Specifically, the firm’s analysis of past major game launches, as the Globe and Mail reported, shows that game publisher stocks tend to outperform in the six months leading up to a highly anticipated release.

“Our analysis of past major game launches shows a clear trend: game publisher stocks outperform in the run-up to highly anticipated launches, averaging 18% appreciation in the final 6 months,” Morgan Stanley said in the analysis. “These launches typically drive significant institutional and retail engagement with the stocks, particularly as…