I trade, you trade, E*Trade.

Financial services industry giant Morgan Stanley announced last week that some clients can now buy, sell and hold the cryptocurrencies bitcoin, sol and ether via E*Trade, its self-directed brokerage. They can also view them alongside their stock and ETF purchases. The move is the latest indication that traditional financial institutions are viewing crypto less as a passing trend and more as a permanent part of the investment landscape. The decision was “inevitable,” given crypto’s momentum, said Tyrone Ross, CEO of 401 Financial and Turnqey Labs, even amid the ongoing bitcoin slump.

“It’s a sign of the times,” Ross said. “This is also happening in the depths of a bitcoin and crypto bear…