Key Insights:
- Morgan Stanley expanded E*TRADE access to direct digital asset trading.
- Clients can trade Bitcoin, Ethereum, and Solana through linked accounts.
- Asset transfers should follow later under the planned custody transition.
Morgan Stanley completed its ETRADE spot cryptocurrency rollout on July 16. Eligible U.S. clients gained Bitcoin, Ethereum, and Solana access through linked Zero Hash accounts. The launch placed crypto trading beside stocks and other investments within ETRADE’s interface.
The rollout mattered because the firm brought direct crypto access to a major brokerage platform. It also separated the customer interface from the underlying custody and transaction provider. That structure allowed E*TRADE to add digital…
