Key Takeaways
- Morgan Stanley launched E*Trade crypto trading, expanding to 8.6M users later this year.
- Charging a low 50-basis-point fee, Morgan Stanley undercuts Coinbase to disrupt institutional crypto.
- Expanding beyond its MSBT Bitcoin ETF, Morgan Stanley next seeks a bank charter for crypto custody.
Morgan Stanley Rolls Out Crypto Trading Pilot on E*Trade
Giants of the financial world are now moving to include cryptocurrency as a portfolio option for their customers.
Morgan Stanley, a Wall Street behemoth with a valuation of almost $300 billion and holding over $1 trillion in assets under management (AUM), has reportedly launched crypto trading on its E*Trade platform for a small number of its customers, with access to this option…
