Morgan Stanley is rolling out cryptocurrency trading on its E*Trade platform, marking its first direct push into retail crypto trading while offering lower fees than major competitors.

According to a Bloomberg report, the offering is currently in a pilot phase, with plans to expand access to E*Trade’s 8.6 million users later in 2026.

Lower pricing targets crypto-native exchanges

Morgan Stanley is pricing trades at around 0.50% per transaction, positioning itself below leading platforms.

The report noted that this undercuts:

• Coinbase, which typically charges 1%–2%
• Robinhood, where fees and spreads can reach 1%–1.5%

The pricing strategy is seen as a direct attempt to compete with…