Crypto-native media had a rough 2025. Monthly traffic fell by a little over 33% across the year, sliding from nearly 106 million visits in January to just under 71 million in December.

At first glance, this looks like a market that ran out of steam.

But maybe, we’ve just grown used to interpreting signals from sources we can find within the first few clicks online.

A new Outset Data Pulse report, built on Outset Media Index (OMI) traffic data across 349 outlets and compared against on-chain signals, points to something much more interesting.

It shows that while the media attention moved in one direction, stablecoin activity was going the other way, and looking a lot stronger.

Where Did The Readers Go?

This might be unusual,…