Moonwell’s Founder Calls for Better Crypto UX: “Take the Hippocratic Oath to Your Users”

One of web3’s biggest challenges today is designing for people who don’t already speak its language, so I was excited to sit down with Luke Youngblood to explore what it takes to build systems that reach beyond the crypto bubble. From AWS to Coinbase and now leading Moonwell, Luke brings deep infrastructure expertise and a sharp focus on making blockchain easier, safer, and more accessible.

How has accessibility in web3 evolved over the years, and what is the next frontier?

In the early days of crypto, most people accessed it from a desktop computer on a fast internet connection. If you were early to Bitcoin or Ethereum, you were probably a developer like me—or a gamer—using it on your gaming PC. Either way, at that time, you…

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