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Amazon Prime members will be bombarded by offers until Thursday, as Amazon Prime Day begins.

The day – which is actually four – was hailed as record-breaking by the e-commerce giant last year.

But new figures reveal 55% of Prime Day customers return their purchases, suggesting the deals might not always be all they’re cracked up to be.

Of those, 33% said they were frustrated by return shipping fees, according to a Manhattan Associates poll of 2,000 British shoppers.

Prime Day deals

Some deals will last the whole four days, while others – dubbed “Lightning Deals” – will be launched as often as every five minutes and last for a limited time, usually between three and 12 hours, or until they run out of…

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