Croatia’s captain to serve as global brand ambassador for the crypto exchange

Just in time for the 2026 FIFA World Cup, CoinW is once more tapping into the global cultural phenomenon that is international football. The cryptocurrency exchange has landed Croatian captain Luka Modrić as global brand ambassador.

CoinW is not alone in the crypto space in its recruitment of famous athletes to represent its brand. The exchange already has had high-profile partnerships with LALIGA, one of the world’s top football leagues, and the EAFF E-1 Football Championship.

Drawing on lessons from years of hands-on experience, CoinW is intentionally taking the collaboration to the next level in order to deliver meaningful benefits and bring crypto and…