MicroStrategy has stamped its own branding on Nike Air Jordans, and the $250 Bitcoin Jordans now sit in its online store.

Michael Saylor’s MicroStrategy treats merch as an extension of its Bitcoin pitch. Nike, meanwhile, has lost almost half its value in a year.

Bitcoin Jordans Land at $250 a Pair

The listing describes a mid-top silhouette built on the original AJ1, with leather overlays and custom branding. MicroStrategy sells it as a custom build, not an official Nike collaboration.

The store carries 53 products, from $10 Bitcoin shoelaces to $250 Nike…