The summer’s sales marked a dramatic shift in tone for the firm after Saylor, Strategy’s chairman, spent years encouraging investors to “never sell” their $BTC.

Now, however, Saylor maintains that vocal never-sell approach was just in reference to his personal wallet.

“When I say ‘Never Sell Your Bitcoin,’ I speak as one saver to another. I have never sold mine. Not one satoshi. Strategy is a public company, not my wallet. Since 2020, it has disclosed it may buy or sell $BTC to manage capital. Our shared conviction in Bitcoin remains unchanged.”

On Monday, Saylor also noted the firm repurchased $188 million worth of STRC, the firm’s perpetual preferred stock that pays 12.00% annual dividends. STRC is designed to have…