European regulators published a list of things that suggest a crypto firm is soliciting EU clients. Read it as a designer and it is a list of website, SEO and distribution decisions.

MiCA and design, part one of two. Written with Serhii Barinov of SBLC.

A crypto client asks for the usual work. Localise the site into German. Put it on a country subdirectory. Build some links from European publications. Run retargeting. Find a creator in the space who will talk about the product.

Every item on that list now appears in an ESMA annex as a circumstance suggesting the firm is soliciting clients in the European Union.

I spent a long time going through this with Serhii Barinov, a lawyer at SBLC who works on licensing and compliance for web3…