Merging Football Flair with Financial Foresight in Crypto
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min read ▪ by
As crypto platforms aim to reach wider audiences, marketing strategies are increasingly turning to sports and pop culture icons. A recent example is the new campaign launched by Bitget in partnership with LALIGA, featuring FC Barcelona’s winger Raphinha. The initiative reflects a growing trend: using mainstream ambassadors to bridge the gap between crypto and the general public.
Football and Trading: Reading the Game
Throughout April, a series of videos will feature the Brazilian star to draw parallels between strategy on the football pitch and decision-making…