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Mercado Libre Pulls Plug on Crypto Offering Mercado Coin

Mercado Libre Pulls Plug on Crypto Offering Mercado Coin

After four years, Mercado Libre is reportedly phasing out its in-house cryptocurrency offering Mercado Coin.

That’s according to a report Tuesday (March 31) from Coindesk, citing a notification from the eCommerce company’s digital wallet. Beginning April 17, users won’t be able to buy, sell or earn cash back in Mercado Coin, essentially ending its utility, the report added.

Mercado Libre launched the coin in 2022 as a way to reward users for making purchases on its platform. The program began in Brazil before expanding to other markets.

The Coindesk report said that users holding the coin still have options, like selling the tokens through the app, spending them as purchase credits on the company’s marketplace or waiting for…

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