Meet the BIPOC Beauty Brand Founders Changing the Retail Space
Beauty e-commerce has seen a staggering lift in the past yearthe shift from brick-and-mortar stores to online shopping is estimated to drive $45 billion by 2025 in the U.S. alone. While many feel this limits in-person product experimentation and testing, what the online space does offer are greater access to new and rising brands, exclusive discounts and promotions, greater availability of product, accessibility, and product-led personalization approaches.
Major beauty e-tailer players have traditionally…
