Kylian Mbappé buried a penalty against Paraguay on July 4, giving France the lead in their Round of 16 World Cup clash and notching his seventh career World Cup goal.

The Sorare connection is the real one

Back in June 2022, Mbappé became Sorare’s first-ever player-investor and ambassador. He took an equity stake in the Ethereum-based NFT fantasy football platform, putting real skin in the game.

Sorare lets users collect and trade digital player cards, then use them in fantasy competitions. Rare Mbappé NFTs on the platform have sold for as much as $66,850, making his cards among the most sought-after digital collectibles in the sports-crypto ecosystem.

As part of the deal, Mbappé also committed to promoting…