- New LIV board seeking multiple investors
- PIF has spent more than US$5.3bn to date
- Sovereign wealth fund ‘remains committed’ to international sports investments
LIV Golf has started the search for new investors with Saudi Arabia’s Public Investment Fund (PIF) pulling the plug on its financial support at the end of the 2026 season.
The sovereign wealth fund has plunged more than US$5.3 billion into the breakaway golf circuit since it launched in 2021 and currently spends US$100 million a month to fund the venture’s ongoing operations.
However, with no prospect of a profit for at least a decade, any soft power gained by this sizeable outlay has become harder for the Saudis to justify given the PIF is redirecting its resources…
