In brief
- The San Antonio Spurs, a professional basketball team, has struck a sponsorship deal with Ledger.
- The Spurs’s new jerseys feature a Ledger-branded patch.
- Crypto sports sponsorships are seeing a major resurgence in 2025.
NBA basketball team the San Antonio Spurs has signed a sponsorship deal with Ledger, according to a Tuesday statement from the hardware wallet manufacturer—the latest sign that crypto sports partnerships are experiencing a resurgence.
Under the multi-year agreement, the Spurs will wear jerseys emblazoned with Ledger-branded patches. The Paris-based firm also plans to take an “active role” in boosting the Spurs’ community engagement efforts in France, it said in a statement.
The deal forms part of…
